Can you benefit from Audience Clarity?

If you sell general interest products or market to top-level niches (for example Finance, Health, Self-Improvement, etc.), this is for you.

If you run free or paid traffic to your site, collect leads, build subscriber lists, or launch info-products, Audience Clarity will give you an unfair advantage over your competitors. In fact, just knowing how to do this will change the way you market forever.

Imagine being able to peel back the layers of mental clutter in your ideal prospect’s mind and discover their true motivations, fears, and frustrations. Uncover what makes them tick and turn that intelligence into data that increases your sales response and puts more money in your pocket.

How does it work?

The Audience Clarity System targets qualified prospects to be survey panelists for you on the cheap.

You could always hire a market research firm instead, but that could wind up costing you somewhere in the neighborhood of $10 - $15 per response, maybe more!

The key to the Audience Clarity System is successfully tapping into super low-cost traffic that's ready and willing to share their opinion. For many, it's the reason they get online each day (seriously).

While we have many different sources for traffic, there are several that are perfect for this process. In many cases, the cost is just a few cents per click. In our brand new course, you will get the sources, and we'll demonstrate exactly how to set up the campaigns (don't worry, no HTML required).

Better data, less money

You can target your research by country so you only survey people in your market region, and by gender or even by keyword or which Web sites they visit.

Our proprietary methodology lets you pluck the right prospects out of the traffic pool and qualify respondents based on their likelihood of turning into customers. And then it gets them to reveal what they want.

The Audience Clarity System lets you cut straight to the heart of your potential prospect's needs and desires, and join the conversation that is already going on in their head. It uncovers their true motivations, their fears, and reveals the "hot button" buzzwords that excite them so you can parrot those words in your sales process.

Decode new markets and niches fast

When you're trying to break into a new market and you don't quite have a handle on it, Audience Clarity becomes even more crucial.

Whether you're going into a brand new niche or rolling out a product to an existing market, the decisions about choosing a headline, product name, domain, tagline, and positioning are critical.

This will help you choose the most profitable options with confidence instead of guesswork.

I already have an existing product and
need to improve ROI. Will this work?

Absolutely, Audience Clarity isn't just for new markets and product rollouts.

You can also use this to tell you which of your headlines is strongest, which offer is the most compelling, which bullet points have the most impact, and any other elements of your sales process you need to improve.

Why can surveys be more effective than split-testing?

There are multiple reasons why the Audience Clarity System is more effective and less costly than conventional split-testing:

In markets where you don't already have related customer and subscriber lists, getting visitors to your sales pages can be quite costly (sometimes a few bucks a click). Sending enough traffic to get good data can cost thousands of dollars, especially if you are starting from scratch and don't have a sales process that converts yet.
If you do have an existing customer or prospect list, using it for split testing can give you skewed results because some people may have seen your offer before, and will respond very differently than new prospects. Not to mention that when you send out mixed messages to a small group, you can confuse your list.
Audience Clarity is able to perform what's known as "Gang Tests" on a lot of options like headlines or bullets in a single survey. Smart copywriters know that some prospects will buy because of a single sentence!

How long does it take to collect usable data?

It's almost instantaneous, which is one of the super cool things about this. Unless you have large amounts of built-in cold traffic already, running a normal split-test could take days, even a couple of weeks. By using Audience Clarity you can usually get the answers in 48 hours or less.

What's the average cost to get a completed survey response?

Our average cost is about $1 for each targeted, completed, qualified survey with 5 - 7 questions. However, on shorter surveys you will often pay 25 to 50 cents per response, and on longer ones a few bucks. In any event, it's dramatically less than you would pay to hire a research firm to collect the data for you (or run Google traffic), and you have complete control.

My niche is not general interest, it's more targeted with a smaller universe of prospects. Will this still work for me?

If you are targeting a smaller niche, or are a B to B marketer, or you need to target a group with money (like Gold Investors or millionaires), you can still use this process, it just costs a little more since you will need higher quality traffic. You'll still spend a lot less than with conventional split-testing however, usually about half, and get way more data.

Is this easy?

Setting up survey panels is a fairly simple process. There are definitely some pitfalls to avoid though, and we cover all of those in detail in the training. We'll show you our recommended third-party survey services since they have built-in templates and other important features that make it easy for you. We'll show you how to create the surveys so you'll get accurate responses you can use right away.

To get qualified panelists to your surveys, there are three main traffic sources we use. We'll tell you what they are and why they work so well. You'll also get specific case studies and real-life examples of how to target panelists, how to get them to qualify themselves, and how to ask for feedback from them in a way that doesn't skew their responses (it's pretty sneaky).

In this course we'll take you by the hand and show you exactly what to do and how to do it. Speaking of which...